Post cost for successful ICO

How much does it cost to make a successful ICO

ICO is 24/7 work for the team. Days are too short. But what kind of fiat budget is really necessary for successful ICO?
Few days ago I was on this meetup and that exact question was asked by the audience. One of the past ICO founders, who raised around 10 million US$ answered immediately: at least 1 mio US$..or better do not start anything.

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